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Master of Malt Press Information

Master of Malt launches Origin range of single estate gins
Master of Malt launches Origin range of single estate gins
02 July 2012

UK-based fine spirits producer and retailer Master of Malt have today announced the launch of a completely new concept in the world of gin.

The ‘Origin’ range of London Dry Gins are distilled using juniper sourced from multiple locations around the world – allowing the discerning consumer to explore the effects of terroir (or place of origin) on the flavour of the final gin.

Each of the four gins available at launch is made in exactly the same way, distilled from English wheat spirit, and only one botanical – Juniper. Distillation is conducted at room-temperature, under vacuum to preserve the highest possible amount of flavour from the juniper berries used in its production.

Each bottle of Origin is supplied with a supplementary 10ml vial of other cold-distilled botanicals (Coriander, Fresh Lemon Peel, Bitter Orange Peel, Cardamom, Angelica, Cassia, Liquorice, Cubeb Berries and Camomile) which consumers can, if they choose, add to their bottle of gin to make a more rounded, traditionally flavoured Gin.

Tasting notes for the four initial Gins are:

Origin – Single Estate Juniper Spirit. Arezzo, Italy
Clean Citrus and Pine, with a really smooth creaminess on the finish. Amazingly Long.

Origin – Single Estate Juniper Spirit. Meppel, The Netherlands
Tobacco and Calves Leather, with an earthy, Coffee-Rich Finish. Much more savoury and masculine than the Arezzo.

Origin – Single Estate Juniper Spirit. Veliki Preslav, Bulgaria
Perfumed, Floral notes with a fruity, slightly waxy finish. Puts me in mind of a fantastic old Clynelish…

Origin – Single Estate Juniper Spirit. Valbonë, Albania
Resinous and Blackcurrant-y notes, with hints of Tobacco and a chocolaty finish. Very rich.

Many more locations will be added to the Origin range over the coming months and years –juniper sourced from Macedonia and Kosovo is currently in production, and supply contracts have been agreed with producers / harvesters in France, Tasmania and the USA.

The Origin Range is available now from Master of Malt priced at £34.95 per bottle, and will be in Harvey Nichols stores nationwide from Mid-July.

About Master of Malt:
- Established in 1985
- Master of Malt is one of the UK’s leading Online Whisky & Spirits Merchants, with a huge range of whiskies, rum, brandies, gins, cocktails and many other fine spirits.
- UK Next Day Delivery from £6.95

Follow Master of Malt:
- On Twitter: @MasterOfMalt
- On Facebook: MasterOfMalt
- On their blog: MasterOfMaltBlog

For more information contact:
Ben Ellefsen: +44 (0)7816 661657

Accompanying media can be downloaded at this link.

Media Use Only. Copyright ©Master of Malt 2012. These pictures are intended for media use only. The pictures must not be altered in any way. For special permission to edit photos please contact press@masterofmalt.com

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