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Master of Malt Press Information

Master of Malt announces the release of historic 7 Dials Gin
Master of Malt announces the release of historic 7 Dials Gin
04 September 2012

Online retailer Master of Malt announces the launch of 7 Dials Gin – a spicy, cold-distilled gin, named for the infamous crossroads in the St Giles Parish of London. In the 19th century, the area was inhabited by those with “chronic want” and those of a “vicious”, “semi-criminal” persuasion. 7 Dials harks back to the days of big-bodied, spicy gins.

The gin itself is made in very small batches by a process of cold-distillation. This involves a rotary evaporation still and it allows the spirit to retain the freshness and complexity of the botanicals, rather than traditional hot-distillation, which often imparts a ‘cooked’ flavour. 7 Dials is flavoured with 7 different botanicals, including the traditional gin base of juniper, as well as a mix of coriander, angelica, marshmallow root, clementine peel, cardamom and almond.

Master of Malt recommends this gin be served in a Dry Martini made with just a drop of Noilly Prat vermouth and a slice of lemon peel, expressed over the glass. This allows the superbly spicy, rich flavour of the gin to stand out. Alternatively, 7 Dials is great in a gin and tonic, with plenty of ice and lime.

You can purchase a bottle of 7 Dials Gin for £39.95 here: http://www.masterofmalt.com/gin/master-of-malt/7-dials-london-dry-gin/

Tasting Notes

Nose: Juniper infused double cream, leading to herbaceous touches of coriander and lavender before zesty aromatics take sway.

Palate: Angelica and cardamom spice open the palate followed by a typhoon of fresh juniper, before dense earthy root notes emerge.

Finish: The finish is gentle with fresh coriander and bay leaf, making way to almond and tangy clementine zest.

Overall: This gin is a flavour bomb of a drink, the juniper asserts itself well but complex herb flavours make this a very interesting gin, furthermore it has a zesty quality that keeps it from becoming tired and flabby. Great in a Martini and would hold up excellently with tonic water.

About Master of Malt:
- Established in 1985
- Master of Malt is one of the UK’s leading Online Spirits Merchants, with a huge range of whiskies, rum, brandies, gins, cocktails and many other fine spirits.
- UK Next Day Delivery from £6.95

Follow Master of Malt:
- On Twitter: @MasterOfMalt
- On Facebook: MasterOfMalt
- On their blog: MasterOfMaltBlog

Accompanying media can be downloaded at this link.

Media Use Only. Copyright ©Master of Malt 2012. These pictures are intended for media use only. The pictures must not be altered in any way. For special permission to edit photos please contact press@masterofmalt.com

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ATOM Supplies Ltd trading as Master of Malt. Registered office: North House, 198 High Street, Tonbridge, TN9 1BE. Registered in England & Wales. Company number 3193057, VAT number GB 662241553.