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Master of Malt Press Information

Master of Malt announce St Isidore – a blended whisky created by bloggers
Saint Isidore Blend Whisky
25 November 2011

Master of Malt (http://www.masterofmalt.com/) is proud to finally announce the release of the blended whisky, St Isidore, created entirely by whisky bloggers. To make this blend, the spirits retailer called upon the great and the good of the whisky industry including names such as Whisky Magazine, Edinburgh Whisky Blog, CaskStrength.net and Whisky Cast.

Master of Malt started by sending blending kits to 10 prominent whisky bloggers, and asked them to create the best blended whisky they could using the ingredients provided, whilst maximising its value for money. The bloggers’ recipes were made up and sold in sample sets, and Master of Malt asked the public to vote for which recipe should be made into the brand’s next whisky.

The votes were counted (using the AV system) and a rather smoky, Islay-inspired blend was chosen as the winner, before the bloggers agreed on a name for the blend, calling it St Isidore after the patron saint of the internet. For the final stage, Master of Malt called on graphic designers to submit label designs for the bottle, which summed up St Isidore, the blend, and the whisky blogging community, making them as creative as possible.

The winning designer, who was awarded a £250 spending spree at Master of Malt, was English artist Ben Sowter, who created a psychedelic, larger-than-life depiction of St Isidore enjoying his namesake blend. The label features numerous computer and internet in-jokes, for example a monitor lizard represents a computer’s monitor, and there is a bag of coins, representing a “cache”. In total, there are around 20 different hidden internet-related jokes and Easter Eggs!

You can buy a bottle of St Isidore from Master of Malt: http://www.masterofmalt.com/whiskies/st-isidore-the-bloggers-blend-whisky/

Tasting Notes for St Isidore

Nose: Sweet creamy aromas that meld well with a cool, oily, almost coastal wood smoke. It instantly transports you to Islay, whilst offering just a hint of plum wine, wood shavings and lapsang souchong tea. Time in the glass brings out notes of guava, warm custard and rhubarb crumble.
Palate: Thick, warming and balanced as it hits the tongue, it offers notes of really good vanilla ice cream, black pepper, and rum spices, whilst retaining a solid backbone of sweet woodsmoke and freshly-sawn timber. Hold it on the tongue for just a touch of salty popcorn and crème caramel.
Finish: Beautifully warming and spiced. It fades away on freshly grated cinnamon and sugared peels. A faint flutter of pear juice on the very tail.
Overall: A perfect smoky blend. This is a very old-school whisky, combining the smoke of Islay, and the rich, honeyed tones of the Highlands. A superb winter fireside dram if ever there was one.

The Bloggers:
- CaskStrength.net
- Dr. Whisky
- Edinburgh Whisky Blog
- Guid Scotch Drink
- The Jewish Single Malt Whisky Society
- WhiskyCast
- Whisky Connosr
- Whisky Magazine
- WhiskyWhiskyWhisky Forum
- Whisky for Everyone

About Master of Malt:
- Established in 1985
- Master of Malt is one of the UK’s leading Online Spirits Merchants, with a huge range of whiskies, rum, brandies, gins, cocktails and many other fine spirits.
- UK Next Day Delivery from £6.95

Follow Master of Malt:
- On Twitter: @MasterOfMalt
- On Facebook: MasterOfMalt
- On their blog: MasterOfMaltBlog

Accompanying images can be downloaded at this link.

Media Use Only. Copyright ©Master of Malt 2011. These pictures are intended for media use only. The pictures must not be altered in any way. For special permission to edit photos please contact press@masterofmalt.com

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