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Master of Malt Press Information

Master of Malt Launches Cask Aged Whisky Bitters
Master of Malt Launches Cask-Aged Whisky Bitters
30 November 2010

Master of Malt have launched their own cocktail bitters which have been aged in a 38 year old Glen Grant cask! The bitters have been specially created with authentic, rare ingredients sought from all over the world before being painstakingly blended together using a unique array of artisanal techniques.

Master of Malt’s Sales Director, Ben Ellefsen, explains:

“We wanted to create a new breed of bitters, one which was utterly uncompromising in every respect. We started by developing what we considered to be the ideal flavour profile for a whisky bitters – flavours that would complement the best whiskies and Bourbons, not cut against them – so we’ve used lots of ‘Christmassy’ spices (cloves, cinnamon, orange peel, Cardamom) as well as a frankly obscene amount of fresh vanilla.”

The bitters join the marketplace alongside bartenders’ favourites including Angostura and Peychaud’s. For the uninitiated, bitters are like salt and pepper for cocktails – a mix of herbs, spices and other flavours to bring the best out of cocktails, and add an extra dimension to many classic drinks. Master of Malt believe they have discovered a niche in the market:

“To our knowledge, these bitters are the highest proof, most costly to make, and most expensive ever released for sale. To ensure that everyone can try them, we’ve released a 100ml bottle, and also a smaller, 50ml bottle for those who use bitters only occasionally, but still demand the best.”

You can purchase Master of Malt’s 100ml Cask Aged Whisky Bitters for £9.95 here:
http://www.masterofmalt.com/bitters-and-vermouths/master-of-malt-cask-aged-whisky-bitters-1st-edition-10cl-bitters/

Or purchase the 50ml version here:
http://www.masterofmalt.com/bitters-and-vermouths/master-of-malt-cask-aged-whisky-bitters-1st-edition-5cl-bitters/

About Master of Malt
• Established in 1985
• One of the UK's leading online whisky and spirits retailers
• A highly rated independent bottler, all of whose single cask whiskies scored over 90 points in the Jim Murray Whisky Bible 2009
• http://www.masterofmalt.com

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• Master of Malt Blog: http://www.masterofmalt.com/blog/

Accompanying images can be downloaded at this link.

Media Use Only. Copyright ©Master of Malt 2011. These pictures are intended for media use only. The pictures must not be altered in any way. For special permission to edit photos please contact press@masterofmalt.com

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