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Master of Malt Press Information

Master of Malt Apologises for Poisoning Phillip Schofield
Naga Chilli Vodka
29 February 2012

The chaps at Master of Malt have a confession to make. We may have poisoned Phillip Schofield.

Mr Schofield was unfortunate enough to try a shot of our 100,000 Scovilles Naga Chilli Vodka live on national television, as part of a chilli-themed tasting event on ITV’s This Morning, broadcast on Wednesday, February 22.

This is a truly fearsome drink, sold – with all due safety warnings – for £31.95: http://www.masterofmalt.com/vodka/100000-scovilles-naga-chilli-vodka/

The results of Mr Schofield’s ill-advised sampling were not pretty, and are available on YouTube here: http://www.youtube.com/watch?feature=player_detailpage&v=QMybLECFSm8

Of course, Master of Malt sells an enormous range of very tasty drinks indeed, so by way of apology we have written to Mr Schofield and offered to send him a nice bottle of 40 year old Speyside.

If you fancy testing your mettle against Phillip Schofield, feel free to get yourself a bottle. Just don’t say we didn’t warn you.

The letter reads:

Dear Mr Schofield,

We would like to apologise unreservedly for poisoning you live on national television. We were mortified to discover you actually drank our 100,000 Scovilles - Naga Chilli Vodka; we did our best to discourage people from ever doing so, but alas, it seems to no avail.

However, we were most impressed by your fortitude in hiding the gut-wrenching agony you must have experienced – you are indeed made of stern stuff.

In recognition of your sterling performance, we would like to introduce you to one of our less malodourous drinks, and here present you with a bottle of our 40 Year Old Speyside Single Malt.

We hope you enjoy it more than the vodka.

Yours sincerely,
The Chaps at Master of Malt

PS. We hope the “Ring of Fire” cools off.

About Master of Malt:
- Established in 1985
- Master of Malt is one of the UK’s leading Online Spirits Merchants, with a huge range of whiskies, rum, brandies, gins, cocktails and many other fine spirits.
- UK Next Day Delivery from £6.95

Follow Master of Malt:
- On Twitter: @MasterOfMalt
- On Facebook: MasterOfMalt
- On their blog: MasterOfMaltBlog

For more information contact:
Ben Ellefsen: +44 (0)7816 661657

Accompanying media can be downloaded at this link.

Media Use Only. Copyright ©Master of Malt 2012. These pictures are intended for media use only. The pictures must not be altered in any way. For special permission to edit photos please contact press@masterofmalt.com

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