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Master of Malt Press Information

Master of Malt Announces the Release of a New Advent Calendar
The Ginvent Calendar
01 November 2012

Online Retailer Master of Malt announces the release of The Ginvent Calendar for Christmas 2012.

In anticipation of this year’s festive season, Drinks by the Dram have teamed up with The Gin Blog to create The Ginvent Calendar.

The Gin Blog installed a life-size version of The Ginvent Calendar—standing 1.5 metres tall and using full size bottles of gin—in Soho’s Graphic Bar during December 2011. Subscribers to The Gin Blog’s Twitter feed could then win a bottle from the Calendar by correctly answering a gin-related question each day throughout the month. This year, The Gin Blog has collaborated with Drinks by the Dram to create a commercially-available Advent Calendar so that everyone can get involved in this gin-themed, festive fun.

The Ginvent Calendar 2012 is a scaled down version of the original Ginvent Calendar and features artwork of gin botanicals taken from the Encyclopaedia Botanica. The inspiration behind the design is to highlight the variety of botanicals that can be used in the process of making gin; often one botanical defines a particular gin, such as cucumber in Hendricks Gin. Furthermore, the artwork emphasises the possibilities of using ever more inventive botanical recipes in the future.

Behind each door is a different 3cl dram of gin, one for each day of Advent. The Gin Blog writes, “We’ve chosen twenty-four different gins that reflect the category as a whole… all the gins can be bought in the UK should any tickle your fancy, there is a real difference between the gins, and all twenty-four represent what we think is the best the category has to offer.”

The Ginvent Calendar is now available from Master of Malt.

The Ginvent Calendar – £79.95

About Master of Malt:
- Established in 1985
- Master of Malt is one of the UK’s leading Online Spirits Merchants, with a huge range of whiskies, rum, brandies, gins, cocktails and many other fine spirits.
- UK Next Day Delivery from £6.95

Follow Master of Malt:
- On Twitter: @MasterOfMalt
- On Facebook: MasterOfMalt
- On their blog: MasterOfMaltBlog

For more information contact:
Ben Ellefsen: +44 (0)7816 661657

Accompanying media can be downloaded at this link.

Media Use Only. Copyright ©Master of Malt 2012. These pictures are intended for media use only. The pictures must not be altered in any way. For special permission to edit photos please contact press@masterofmalt.com

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