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Master of Malt Press Information

Master of Malt Announces the Launch of Cream Gin
Master of Malt Cream Gin
06 December 2012

Online Retailer Master of Malt has partnered with Fluid Movement—owners of the prominent London cocktail bars The Worship Street Whistling Shop, Purl, and Dach & Sons—to produce a one-of-a-kind gin made with cold-distilled cream. Cream Gin forms the base of The Worship Street Whistling Shop’s signature cocktail: Black Cat’s Martini.

As catalogued by Max Schlesinger in his Saunterings in and about London from 1853, Cream Gin was a staple of the ubiquitous Gin Palaces of the Victorian Age. The Victorian version of Cream Gin was most likely a mixture of gin, cream, and sugar which was stored in a barrel, the cream and sugar likely intended to soften the harshness of the gin.

Inspired by the prevalence of historic Gin Palaces and in an effort to modernise the more traditional method of producing Cream Gin, Fluid Movement and Master of Malt have applied the wonders of Modern Science to this delectable concoction through the application of cold distillation.

A secret combination of ingredients—including fresh cream—is macerated with a citrus-forward gin, then cold distilled to produce a luscious spirit with a full mouthfeel and strong notes of dairy and vanilla. In this way, the cream mixture is used as a botanical—rather than being infused as in the Victorian method—and is included with the spirit pre-distillation.

Cold-distillation ensures the absence of any burnt or ‘off’ cream notes as the liquid is never heated during the production process. This process also ensures the removal of larger, more complex molecules that would degrade over time, meaning that Cream Gin need never be refrigerated and ensuring Cream Gin has the same shelf life as any other spirit. The resulting liquid is transparent but delivers the sensory experience of a full-cream aroma and thick, rich texture to a London Dry Gin.

Cream Gin is significantly different in body, flavour, and balance to any other London Dry Gin, and it lends an entirely new dimension of texture to cocktails and a distinct interplay of botanicals to gin-based drinks. This singular gin is certainly the cream of the crop.

Cream Gin – 70cl – 40% abv – £41.95

Nose: Rich, full-fat cream with a heavy whack of vanilla, though citrus notes of orange and lemon make themselves apparent.

Palate: Creamy and thick with lactic richness. The combination of a visually transparent liquid with the texture of a rich dairy product produces a fusion of sight and touch that boggles the mind but delights the palate.

Finish: Sweet, creamy, and moreish. This is undoubtedly gin but with a character that breaks the bounds of the category and brings new depth and flavour to the spirit.

Overall: This is not just another gin with a wacky botanical—this is a completely new approach to the category. Gin enthusiasts, historians, and molecular mixologists all stand to be astounded.

Cream Gin is now available from Master of Malt, Selfridges, and Harvey Nichols.

About Master of Malt:
- Established in 1985
- Master of Malt is one of the UK’s leading Online Spirits Merchants, with a huge range of whiskies, rum, brandies, gins, cocktails and many other fine spirits.
- UK Next Day Delivery from £6.95

Follow Master of Malt:
- On Twitter: @MasterOfMalt
- On Facebook: MasterOfMalt
- On their blog: MasterOfMaltBlog

For more information contact:
Ben Ellefsen: +44 (0)7816 661657

Accompanying media can be downloaded at this link.

Media Use Only. Copyright ©Master of Malt 2012. These pictures are intended for media use only. The pictures must not be altered in any way. For special permission to edit photos please contact press@masterofmalt.com

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