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Master of Malt Press Information

Master of Malt Announces a New Range of Ready Bottled Cocktails
Hanky Panky and Boulevardier Cocktails
21 September 2012

Online retailer Master of Malt announces the launch of two new ready-bottled cocktails from the ‘Experimental Series’ range bottled by The Handmade Cocktail Company.

The Hanky Panky and the Boulevardier are the first two releases in the new range bottled under the the ‘Experimental Series’ label within The Handmade Cocktail Company brand. The most popular bottlings in the ‘Experimental Series’ will become part of the permanent range and join the growing list of ready-to-drink cocktails.

The Handmade Cocktail Company has produced bottlings since its launch in 2011 and designs a range of classic cocktails that need minimal preparation to serve. The current range includes: The Manhattan Cocktail, The World’s Best Cocktail, The Gin Martini Cocktail, The Old Fashioned Cocktail, The Martinez Cocktail, The Negroni Cocktail, and the Rob Roy Cocktail.

The ‘Experimental Series’ was launched in February 2012 with a competition for consumers to guess the ingredients of a ‘Secret Leap Year Cocktail’. The winner of that competition would then be allowed to name the cocktail. The cocktail would then be released as part of the ‘Experimental Series’ and have the opportunity to join the full range of products produced by The Handmade Cocktail Company, depending on demand.

Hanky Panky – 20cl – 31.9% - £13.95

The Hanky Panky was the creation of Ada Coleman who became head bartender of the American Bar at the Savoy Hotel. Ada Coleman crafted cocktails for the likes of Mark Twain and the Prince of Wales amongst many other notable guests. The story goes that Sir Charles Hawtrey asked Ada to make him something, “with a bit of punch in it.” Ada made a cocktail containing Vermouth, Dry Gin, and Fernet Branca. Hawtrey exclaimed, “By Jove! That is the real hanky panky” and the Hanky Panky was born.

Nose: A warm aroma of mixed spice and barley sweets gives way to powerful herbal sweets and freshly stewed mincemeat.

Palate: The palate is sweet and syrupy with notes of barley sugar, dried oranges and a re-occurrence of herbal sweets off-set with a touch of menthol.

Finish: The finish has a pleasing bitter edge and lingering notes of allspice.

Overall: This is a cocktail that offers something greater than the sum of its parts. The herbal and menthol notes are refreshing whilst the bitterness on the palate is excellently balanced against any residual sugar.


Boulevardier – 20cl – 30.4% - £14.95

The Boulevardier is essentially a fusion of two of the greatest cocktails of all time: the Negroni and the Manhattan. The Boulevardier is named after a literary magazine started in 1927 in Paris by a young American by the name of Erskine Gwynne. It featured up-and-coming writers of the day including Hemingway, Joyce, and Coward. There was also a page dedicated to “Barflies and Cocktails”!

Nose: A big burst of sweet Bourbon with cranberries, glacé cherries and nutmeg.

Palate: The mouth-feel is soft with vanilla and goji berry flavours and a spiciness the tingles on the tip of the tongue.

Finish: The finish is perfectly dry and bitter with developing notes of stewed strawberries and raspberries.

Overall: The bigger Bourbon notes are brilliantly fused with red fruit flavours and herbal bitters to create this delicious cocktail.

Over the upcoming months, further ‘Experimental Series’ cocktails will be released by The Handmade Cocktail Company, and the winner of the ‘Secret Leap Year Cocktail’ competition along with the new bottling will be announced.

The ‘Experimental Series’ cocktails are now available from Master of Malt.

About Master of Malt:
- Established in 1985
- Master of Malt is one of the UK’s leading Online Spirits Merchants, with a huge range of whiskies, rum, brandies, gins, cocktails and many other fine spirits.
- UK Next Day Delivery from £6.95

Follow Master of Malt:
- On Twitter: @MasterOfMalt
- On Facebook: MasterOfMalt
- On their blog: MasterOfMaltBlog

For more information contact:
Ben Ellefsen: +44 (0)7816 661657

Accompanying media can be downloaded at this link.

Media Use Only. Copyright ©Master of Malt 2012. These pictures are intended for media use only. The pictures must not be altered in any way. For special permission to edit photos please contact press@masterofmalt.com

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