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Master of Malt Press Information

Master of Malt's Bowmore Declared "Whisky Master"
Master of Malt
15 May 2010

2010's results are in from the prestigious Spirit Masters competition, run by The Spirit Business, and whisky retailer Master of Malt has yet again received glowing praise for one of their exceptional whiskies.

2010’s results are in from the prestigious Spirit Masters competition, run by The Spirit Business, and whisky retailer Master of Malt has yet again received glowing praise for one of their exceptional whiskies.

A panel of the great and the good from the spirits industry was assembled to judge an array of the world’s best whiskies. The panel included The Whisky Exchange’s Sukhinder Singh, Chap Magazine’s Neil Ridley, True Spirit’s drinks writer Dominic Roskrow, Matt Chambers from The Whisky Shop, Marcin Miller of Quercus Communications, The Spirit Business’ Contributor, Richard Woodard, and Shane Lee Safi, the manager of The Cinnamon Kitchen.

Master of Malt stole the show with their 26 Year Old Bowmore – declared the “Master” (the highest possible accolade) in the Islay 25 Year Old and Over category.

The news marks the second award for Master of Malt’s Bowmore in 2010; the single cask whisky was also named one of the winners of CaskStrength.net’s Best in Glass Awards, announced earlier in the year. CaskStrength.net (www.caskstrength.net) noted its incredible character: “It certainly is one of the most unusual whiskies we've come across in a while - and delivers on every front.”

It shows yet again the incredible breadth of flavour in single cask whisky. A standard single malt is often a blend of multiple casks of whisky from a single distillery, whereas a single cask whisky is the product of one cask, or barrel. The result is often something with much more character, and single cask whiskies are usually kept at “cask strength” – meaning they are left undiluted and are the rarest and most highly sought after whiskies in the world.

Heralded by all as a mind-blowing malt, Master of Malt’s 26 year old Bowmore is something entirely out-of-this-world. It’s the truly unique flavour profile that makes it stand out and critics have described it as being like an old-fashioned sweet shop; it’s loaded with flavours of sherbet, white chocolate and, most noticeably, a dominant flavour of Parma Violets. The Bowmore distillery is known for its floral, often violet-like flavours and this is due to the yeast used in the fermentation of the barley, as well as other distillation techniques – the result is absolutely delicious.

Visit Master of Malt to read full reviews of the 26 year old Bowmore.

Notes to editors
- Master of Malt’s 26 Year Old Bowmore is available now from Master of Malt priced at GBP99.95, and for a limited time only will come with a tasting glass and a big bag of old-fashioned tuck shop sweets.
- For further information please visit http://www.masterofmalt.com and for the latest news about Master of Malthttp://twitter.com/masterofmalt and http://www.masterofmalt.com/blog.

About Master of Malt
- Master of Malt was established in 1985
- Master of Malt is now one of the UK's leading online whisky merchants
- Master of Malt are one of the UK's most highly rated independent bottlers - all of whose single cask whiskies scored over 90 points in the Jim Murray whisky bible 2009

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ATOM Supplies Ltd trading as Master of Malt. Registered office: North House, 198 High Street, Tonbridge, TN9 1BE. Registered in England & Wales. Company number 3193057, VAT number GB 662241553.