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Master of Malt Press Information

Master of Malt’s Whisky Blended by Bloggers
Master of Malt’s Whisky Blended by Bloggers
06 May 2011

Online Retailer and Independent Bottler, Master of Malt (http://www.masterofmalt.com/), is creating a new blended whisky with a difference; it will be created entirely by bloggers. The company has called upon the great and the good of the whisky industry, including names such as Whisky Magazine, Edinburgh Whisky Blog, CaskStrength.net and Whisky Cast.

Master of Malt sent whisky blending kits to 10 prominent whisky bloggers. Each blogger’s remit was simple: create the best blended whisky they could using the ingredients provided, whilst keeping the cost to a minimum. All 10 of the bloggers’ recipes were then made up into sets of 3cl samples, and Master of Malt is now calling upon the public to vote on which of the recipes will be made into the brand’s next whisky.

“We’ve always known that some of the greatest palates and noses in the industry are held by the bloggers.” said Master of Malt’s Sales Director, Ben Ellefsen. “They know a simply incredible amount about their subject, and it seemed like an obvious step to get them involved in the creation of a whisky!”

Your Vote Counts

To cast your vote, all you need to do is purchase a sample set containing each of the 10 bloggers’ blends. The sets are on sale for £29.95. Click here to buy your set now: http://www.masterofmalt.com/whiskies/bloggers-blend-whisky-tasting-set/

You can read more about the Bloggers’ Blend on the blog: http://www.masterofmalt.com/Blog/post/The-Bloggers-Blend.aspx

The Bloggers:

- CaskStrength.net
- Dr. Whisky
- Edinburgh Whisky Blog
- Guid Scotch Drink
- The Jewish Single Malt Whisky Society
- WhiskyCast
- Whisky Connosr
- Whisky Magazine
- WhiskyWhiskyWhisky Forum
- Whisky for Everyone

About Master of Malt
- Established in 1985
- One of the UK’s leading Online Spirits Merchants
- A highly rated independent bottler, all of whose single cask whiskies scored over 90 points in the Jim Murray Whisky Bible 2009

Follow Master of Malt
• On Twitter: @MasterOfMalt
• On Facebook: MasterOfMalt
- Master of Malt Blog: http://www.masterofmalt.com/blog/

Accompanying images can be downloaded at this link.

Media Use Only. Copyright ©Master of Malt 2011. These pictures are intended for media use only. The pictures must not be altered in any way. For special permission to edit photos please contact press@masterofmalt.com

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