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Master of Malt Press Information

Design a label and win a £250 shopping spree at Master of Malt!
Design a label and win a £250 shopping spree at Master of Malt!
22 September 2011

Design a label and win a £250 shopping spree at Master of Malt!

Calling all Graphic Designers! Master of Malt has recently launched a competition to design the label on a very exciting new whisky, and the winning submission will receive £250 worth of vouchers to spend at Master of Malt!

The label will be used for the winning blend from a competition aimed at whisky bloggers, in which Master of Malt asked ten of the top spirits bloggers to create their own blended whiskies, and then asked the public to vote for the best one.

The blend which was chosen will be called “St Isidore” after the patron saint of the internet, and Master of Malt is calling on graphic designers to come up with label designs for the new bottle, and the brief is simple: create a label which sums up St Isidore, the blend, and the whisky blogging community. Try and make it as amusing and as creative as possible.

Not only will the winning design receive a £250 spending spree at Master of Malt, they will also be credited on the back of what will certainly be an incredibly popular new whisky! The competition closes on the 5th October 2011, and the winning submission will be announced that same day.

To enter, simply email your label design to labeldesigns@masterofmalt.com

Tasting Notes for St Isidore

Nose: Sweet creamy aromas that meld well with a cool, oily, almost coastal wood smoke. It instantly transports you to Islay, whilst offering just a hint of plum wine, wood shavings and lapsang souchong tea. Time in the glass brings out notes of guava, warm custard and rhubarb crumble.

Palate: Thick, warming and balanced as it hits the tongue, it offers notes of really good vanilla ice cream, black pepper, and rum spices, whilst retaining a solid backbone of sweet woodsmoke and freshly-sawn timber. Hold it on the tongue for just a touch of salty popcorn and crème caramel.

Finish: Beautifully warming and spice. It fades away on freshly grated cinnamon and sugared peels. A faint flutter of pear juice on the very tail.

Overall: A perfect smoky blend. This is a very old school whisky, combining the smoke of Islay, and the rich, honeyed tones of the Highlands. A superb winter fireside dram if ever there was one.

Technical Specifications for the label

Please ensure your submissions meet the following criteria:

Dimensions: 10.5cm by 9.2cm
3mm Bleed
Resolution: 300 DPI
CMYK Colour

About Master of Malt:
- Established in 1985
- One of the UK’s leading Online Spirits Merchants, with a huge range of whiskies, rum, brandies, gins, cocktails and other fine spirits.
- UK Next Day Delivery from £6.95

Follow Master of Malt:
- On Twitter: @MasterOfMalt
- On Facebook: MasterOfMalt
- On the blog: Master of Malt Blog

Accompanying images can be downloaded at this link.

Media Use Only. Copyright ©Master of Malt 2011. These pictures are intended for media use only. The pictures must not be altered in any way. For special permission to edit photos please contact press@masterofmalt.com

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