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Master of Malt Press Information

A Hebridean Treasure Hunt at the 2013 Islay Whisky Festival
Malt Mobile
02 May 2013

The Master of Malt Team is heading to Islay to celebrate Feis Ile 2013 with 3 new competitions and a new release of Single Malt Scotch Whisky.

Online retailer Master of Malt will be sending a crack team of whisky enthusiasts to Islay in May of 2013. To commemorate their third annual visit to the Islay Festival, Master of Malt will release a new expression from That Boutique-y Whisky Company, a Caol Ila.

During their 9-day stay on Islay, the Master of Malt team will be running a number of different competitions, promotions, and giveaways on the island from 24 May – 2 June 2013.

Master of Malt will focus on three main promotions during the Festival.

  1. Flag Down the Malt Mobile

    The Master of Malt team will be handing out prizes including drams of the newly-released Caol Ila from That Boutique-y Whisky Company, limited edition t-shirts, and other Islay-exclusive treats to anyone on Islay who spots the infamous Malt Mobile during the 2013 Feis Ile.

    The Malt Mobile be travelling all over the island and to each distillery open day, so finding the Master of Malt Team in the Malt Mobile is as simple as being on Islay from 24th of May through the 2nd of June 2013, and waving your arms wildly when you see the Malt Mobile drive by, or accosting the Malt Mobile in the car park! Each “flagger” will be handsomely rewarded for their efforts.

  2. Lost Distillery Dog

    Our little dog “Peaty” is bold and feisty; he loves to go on adventures around whisky distilleries, but he’s often so distracted by all the goings-on that he forgets to return to us!

    If you find him (you’ll spot him because he’s a soft-toy dog dressed in a fetching Master of Malt t-shirt), at any of the distilleries on Islay and return him to the Master of Malt team, we’ll give you a full, 50cl bottle of Caol Ila whisky from That Boutique-y Whisky Company as a reward. If you are very kind to Peaty, we may even let you become his new owner.

  3. Islay Treasure Hunt – Back to the Future

    We’ve received word that Dr E. Brown from Hill Valley sent out 12 messages in bottles that have washed ashore on the beaches of Islay. Each of the 12 bottles contains a secret message sent on November 5, 1955 that only the finder of the bottle can discover.

    Just where these bottles are located on Islay, we cannot yet say. We will be releasing a map with the locations of the 12 bottles at precisely 10:04 PM on the 24th of May, 2013. On each subsequent day, photographs of each bottle ‘in situ’ will be posted on Twitter as clues to where treasure hunters can find the bottles. Those who find the hidden bottles will receive secret instructions and face a series of challenges that they must overcome to help Doc Brown get “back in time”.

    Each individual who finds a beached bottle with the secret message and presents it to the Master of Malt crew will receive a full bottle of the new Caol Ila bottling from That Boutique-y Whisky Company. The finders will also automatically have a chance to win the grand prize.

    The winner of the Islay Treasure Hunt competition who successfully completes all the challenges will be immortalised on the label of the next release from That Boutique-y Whisky Company: a Single Malt Scotch Whisky from Laphroaig.

The Master of Malt team will attend the Islay Festival from 24 May – 2 June 2013, during which these three competitions will run concurrently. Master of Malt will also attend each distillery day during the festival where they will reveal further surprises and activities to take place exclusively on Islay at that time.

For live updates of the Feis Ile 2013 adventures, follow Master of Malt on Twitter at @masterofmalt.

About Master of Malt:
- Established in 1985
- Master of Malt is one of the UK’s leading Online Spirits Merchants, with a huge range of whiskies, rum, brandies, gins, cocktails and many other fine spirits.
- UK Next Day Delivery from £6.95

Follow Master of Malt:
- On Twitter: @MasterOfMalt
- On Facebook: MasterOfMalt
- On their blog: MasterOfMaltBlog

For more information contact:
Ben Ellefsen: +44 (0)7816 661657

Accompanying media can be downloaded at this link.

Media Use Only. Copyright ©Master of Malt 2013. These pictures are intended for media use only. The pictures must not be altered in any way. For special permission to edit photos please contact press@masterofmalt.com

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