Judging the Book by Its Cover
You might remember, a couple of weeks ago we wrote a post about Highland Park Earl Magnus. As we watched it fly off our shelves we got talking about packaging, and how important it is for luxury commodities – especially whisky. (NB we’re by no means saying we think it was all style and no substance - the whisky was great, scrumptious even!)
Anyhoo, there’s been a recent spate of success stories, from imperialistic decanters to cartoons and artistic fonts. Now everyone’s jumping on the bandwagon, but there were those who did it first, and did it well.
One of the innovators was Jon, Mark and Robbo’s Easy Drinking Whisky Company. The trio were friends and whisky connoisseurs - brothers Jon and Mark Geary, and David Robertson of Macallan fame – and their whisky was a far cry from some of the passé and overly conservative malts around at the time. To make doubly sure everyone knew this, the whiskies were given downright modish names; The Smooth Sweeter One and The Rich Spicy One, bedecked with caricatures of swarming beehives and Middle Eastern marketplaces of Hessian sacks filled with loose spices.More...
It’s a very dreary Friday afternoon here at MoM towers. We’ve gone from a horrid frost at the beginning of the week to a grim, drizzly day today, and we’re in desperate need of a little cheering up! Luckily we have just the thing! A consignment of the new – well ok, not that new – Yamazaki Sherry Cask - a beautifully dark whisky limited to 16,000 bottles worldwide.
Sherry Cask was launched in late 2009, and although there have been sherry matured whiskies from Yamazaki before, this has a higher outturn and is slightly more youthful – it being made of whiskies of around 12 to 15 years of age.
Yamazaki was Japan’s first whisky distillery, and the first cask ever to be filled was a sherry cask. To this day, Spanish oak is specially selected from northern Spain, before the local coopers turn them into giant, 500 litre butts. They are then taken to Jerez in southern Spain for a three year seasoning with rich Oloroso sherry.
Islay isn’t a very large island, in fact it only takes up a couple of hundred square miles. But somehow this mysterious, peat-laden isle is home to some of the most popular, colossal distilleries in Scotland.
Now the whisky world is buzzing with excitement, as a new, artisan distillery has begun producing single malt. Peaty, pungent and characterful single malt no less.
The distillery is Kilchoman, sited on a small farmstead to the West of Islay. It’s a small and traditional distillery, sourcing its ingredients from the surrounding countryside. It even boasts its own malting floors.
After being entirely stunned by the exceptional inaugural release, we couldn’t wait for what lay in store.