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Chivas: Age Matters

by Angus     23. November 2012 15:28

Chivas Brothers have recently launched a new global educational campaign entitled ‘Great Things Take Time’.

To declare such a grand concept – Chivas treated us to a delicious lunch, courtesy of Mark Hix, at Brown’s Hotel to explain why age is important – undoubtedly because they have a lot of old whisky that needs selling, and selling is what we do. I am always happy to listen so I settled down to be wooed by these giants of blending.

According to their research only 10% of whisky consumers understand what the age statement on a bottle of whisky means, and 94% of people believe an age statement is an indicator of quality. This is understandable; it’s not immediately apparent, or indeed, at all apparent on the bottle that the age statement refers to the youngest whisky inside. Plus, it’s easy to see why older whisky should be better; older whisky is more expensive, if it’s more expensive surely it should be of a higher quality – that’s a fair assumption to make. However, this got me thinking as we tasted our way through the Chivas range with Master Blender Colin Scott: does age matter?

We were then ferried to the grotto of antiquities that is the Victoria & Albert Museum to watch a debate addressing the question whether age matters or not take place. The debate took place between historian Bettany Hughes and Peter Aspden from the Financial Times, however their inclination to agree with one another lended a bias to the argument that age does matter (remember old whisky is at stake here). Despite this what they had to say was interesting.

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Win a VIP Highland Park Distillery Trip

by Angus     20. November 2012 15:07

If you really want to understand a whisky, you need to visit the distillery where it's made and meet the people that make it. This has never been more appropriate than of the legendary Highland Park Distillery, whose whisky is inspired by the rugged terrain of the Orkney Islands that once played home to the Viking invaders. So, we decided to team up with these Orcadian distillers to arrange a little competition for you – with an absolutely massive prize.

If you purchase a bottle of the esteemed Highland Park Single Malt Whisky before five hundred bottles have been sold or before the 15th December – depending on which comes first – you could win a spectacular two-day trip up to the Orkney Islands to visit their famous distillery.

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Tasting Highland Park Thor

by Michael Orson     10. February 2012 14:12

Thursday/Thorsday last week was the day the Runes foretold, their arrival marked by the noise of the door buzzer as the DHL man arrived – just like the days of yore. They spoke of the coming of something that would require valour, and bravery (check and check), though sadly due to "the way of things", the Runes didn't arrive daily as a lead up to Thorsday. One arrived on Tuesday, the rest, on Wednesday. It was still quite dramatic though (let's just say it didn't Rune the surprise), even if they did come in either a fake felt pouch or a mauve mesh-bag-thing that a small girl would keep her jewellery in.More...

Bushmills Whiskey Trip: Day One

by Ben Ellefsen     17. August 2011 10:28
Make It 2 Bushmills

So after a slightly shaky start this morning (you may have guessed that the pristine looking cup of coffee posted on the blog this morning was put there merely to taunt me by Mike, our online editor) I arrived in Ireland to be greeted by a charming young PR lady and a driver to make the short hop over from Belfast to Bushmills.

On arriving at the (absolutely beautiful and highly recommended) Bushmills Inn hotel, we had a light lunch and were whisked away to the distillery for a tour. More...

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New Product entitled… erm… “Brown Drink”

by Ben Ellefsen     3. August 2011 15:43

browndrinkthumb

So – we’ve been doing our Drinks by the Dram whisky sample service for almost a year now, and in that time have decanted ‘loads’ of 700ml bottles into 30ml samples.
 
700 divided by 30 is 690, so even if one is slightly generous with the 30ml measure, there’s still going to be a little drop or two left over.
 
My original plan (and I thought it was a darned good one) was to save all of this up, and make some awesome cocktails at the staff Christmas party, or maybe do something at the directors’ joint birthday party, but it turns out that “a little drop or two” multiplied by “loads” is about 37 full-sized bottles-worth.
 
Even we aren’t that thirsty. More...

The Winner of the Glenfarclas Competition

by Master of Malt     3. August 2011 13:36
Winner of the Glenfarclas

You may remember a little while ago, we launched our biggest prize giveaway yet – a chance to win a 50 year old, single cask, one-of-a-kind bottle of Glenfarclas worth £3,995. Quite possibly the greatest prize ever…

All the entrants had to do for a chance to win this astonishing prize was purchase any 70cl bottle of Glenfarclas from our website. There were just 500 chances to enter, and as you can imagine, they sold out pretty quickly!

We put all of the names into our bowler hat of wonder, and duly picked a name, and we can now announce the winner, Mr Steven Wright of Cardiff. Here’s a picture of his beaming mug… Envy this man... More...

Caskstrength and Carry On

by Master of Malt     28. June 2011 16:41
Caskstrength and Carry On whisky

Today we’re thrilled to announce the launch of Caskstrength.net’s first official whisky! Bottled to mark its 3rd Birthday, this is the first time any blog has released its own single malt, and we’re very proud to be the exclusive stockist!

Caskstrength.net was founded in 2008 by Neil and Joel, both formerly rival A&R men, working at Warner Bros and Island Records respectively. They formed the blog to share their love of whisky with friends and family, but since More...

Kilchoman Inaugural 100% Islay

by Master of Malt     20. June 2011 13:11
Kilchoman Whisky

Following our intrepid journey to Islay in May, we were invited back to brave the gale force winds and torrential rain to attend a very special event at the island’s youngest distillery.

We left early, and headed to Kilchoman for the launch of their new bottle, as well as a new limited edition, cask strength distillery-only number. More...

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Father’s Day: Whisky Not Socks

by Master of Malt     8. June 2011 15:00
Chestibor Wearing a New Pair of Socks

Father’s Day 2011 (Sunday 19th June) is encroaching, and as a whisky retailer we feel dutifully obliged to recommend that you buy your papa a gift he will actually enjoy, and not another pair of socks. In a bid to save father/child relationships the country over, we’ve compiled a list of the socks you were going to get him, and the whisky-related merchandise you should really get him instead. More...

Old Pulteney Tasting

by Michael Orson     6. June 2011 12:35
Old Pulteney

A couple of weeks back, a contingent of Chaps from Master of Malt attended the brand new Boisdale over at Canary Wharf, for an extra special Old Pulteney tasting.

The tasting was led by Lucas of Edinburgh Whisky Blog fame and now brand ambassador for Inver House.

First off, the venue was fantastic. The Boisdale over at Victoria is superb, but the new one, right in the heart of Canary Wharf, is astonishing. On the 2nd floor (the whisky bar/jazz club) is an enormous window that spans one side of the room entirely, and it overlooks the Credit Suisse building, and beyond that, the Thames. It was an idyllic setting as we sat at the bar enjoying a couple of G&Ts prior to the tasting. More...

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