Quite a short blog post this one.
Very soon (early next week in fact) the annual melee that is the Diageo special releases will be upon us.
If there was such a thing as being psychic*, this would be the time of year that I pick up ‘vibes’ from our regular customers about what’s going on behind the scenes with the allocations we’re given, so I wanted to take this opportunity to lay out our policy with regard to stockholding and put everyone’s mind at rest.
42. I’ll save you the trouble of counting.
Turns out that it’s not only the answer to the ultimate question of life, the universe and everything, but is also the number of releases from That Boutique-y Whisky Company to date.
I’m pleased to say that numbers 39-42 are as fabulous as those that preceded them, and am delighted to reveal that we’ve got yet another 4 releases to come before the end of the year (including time-travelling barmen, and an absolute belter of an Islay that’s something of an exclusive).
"Hip hip hooray – new product day!
All the world was heard to say,
Because they knew with certainty,
Mulled wine was ‘fixed’, eternally..."
Ah mulled wine. The most Christmassy of drinks. Head and shoulders even above Eggnog. There’s really nothing like it to warm the cockles, instil a sense of bonhomie, and usher in the festive season properly.
Told you we’d be back soon (and we’re not done yet)...
Another week, and another 4 brand-spanking-new releases from That Boutique-y Whisky Company have hit the shelves in time for Christmas. Once again I’m left trying to justify the madness that’s escaped from my bonce and onto the labels of these fine drams...
So – let’s start with the most obvious of the 4. A Giant with a fondness for Jam Sandwiches stealing a giant hat from a dunnage warehouse whilst all unnecessary on Bourbon. That? That.
Well it’s certainly been quite a while since we put out any new Boutique-y whiskies. Over 3 months in fact. Erm. Sorry about that. Will try and be more hyperactive in the future. Promise.
After a clutch of slightly more esoteric ideas in the last set of releases, we’re coming firmly back to the ‘whisky world’ with these three, each one featuring some of our compadres from the geeky, obsessive, and at times slightly worrying world we all inhabit.
Another month (well, nearly – it’s been over 3 weeks), another clutch of supremely awesome whiskies bottled by That Boutique-y Whisky Company. This time we’re bringing you whiskies from Brora, Arran, Tobermory, Tormore and Aberfeldy.
Sadly, one of these beauties has already sold out (no prizes for guessing which I’m afraid), but the rest are still available for your delectation:
Like a striding colossus of the whisky industry powered by pure inspiration, awesomeness and zeitgeist*, That Boutique-y Whisky Company have brought you not one, but seven brand new releases, as well as a second batch of Aberlour.
Without any further ado:
I like the Langham Hotel.
I like the Landau restaurant within the Langham Hotel, recently taken over by Albert and Michel Roux Jr. especially as there's a lunch menu which will allow you change from £80 for two people… We'll get onto the whisky in a bit. Patience.
I *really* like the hotel's bar – Artesian, the meeting place for the launch of Glenmorangie's newest addition to their Private Collection. Ealanta. In the last couple of years Artesian has come on leaps and bounds under the supremely competent stewardship of Head Bartender Alex Kratena.
It's possible to get one of the best Martinis in London at the bar in Artesian—The Langham Martini (and for almost £20 including service, it wants to be) and on Wednesday evening I did just that.
It’s a scary place, the brain of Ben.
It consists mainly of Alan Partridge and Father Ted episodes, cocktail recipes, and rain-man-esque recall of horsepower and torque figures for most production cars. There’s also usually something in there about whisky.
What I can tell you about the brain of Ben though, is that these Boutique-y whiskies have recently been upgraded from ‘a bit of fun’, to ‘something with a lot of potential’.
Because of this, you’re going to see a pretty decent number of new releases from brand spanking new distilleries over the next few weeks / months, and if the results of some of the recent whisky auctions are anything to go by, I think we’ll see them selling out in pretty short order.
Well that last batch of Boutique-y whiskies certainly sold quickly. Terrifyingly quickly in fact.
Apologies to all those who didn’t get one from the first edition of the Ardbeg, Macallan or Caperdonich – but fear not – the second batches of all of these are now here, and available for purchase. You’ll notice that all three of them have the new batch number, new ABV, and a minor change to the illustration on each of the labels just to keep it interesting. You’ll also notice that the Caperdonich is cheaper than last time. Don’t say we never do anything nice for you.
We’re working on getting you another Port Ellen release* – more details on this as and when we’re successful.
So – now on to the next whiskies to be added to the series. It was pointed out to me today that completely by accident, we’ve selected 4 Speyside Whiskies, all beginning with ‘a’ and ‘b’. Not planned, just a weird coincidence…