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That Boutique-y Whisky Company – Seven Brand New Releases

by Ben Ellefsen     30. January 2013 10:06

Yep.

Seven.

Like a striding colossus of the whisky industry powered by pure inspiration, awesomeness and zeitgeist*, That Boutique-y Whisky Company have brought you not one, but seven brand new releases, as well as a second batch of Aberlour.

Without any further ado:

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Glenmorangie Ealanta - New Release

by Ben Ellefsen     21. January 2013 20:18

I like the Langham Hotel.

I like the Landau restaurant within the Langham Hotel, recently taken over by Albert and Michel Roux Jr. especially as there's a lunch menu which will allow you change from £80 for two people… We'll get onto the whisky in a bit. Patience.

I *really* like the hotel's bar – Artesian, the meeting place for the launch of Glenmorangie's newest addition to their Private Collection. Ealanta. In the last couple of years Artesian has come on leaps and bounds under the supremely competent stewardship of Head Bartender Alex Kratena.

It's possible to get one of the best Martinis in London at the bar in Artesian—The Langham Martini (and for almost £20 including service, it wants to be) and on Wednesday evening I did just that.

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That Boutique-y Whisky Company - another 3 releases

by Ben Ellefsen     7. January 2013 12:53

It’s a scary place, the brain of Ben.

It consists mainly of Alan Partridge and Father Ted episodes, cocktail recipes, and rain-man-esque recall of horsepower and torque figures for most production cars. There’s also usually something in there about whisky.

What I can tell you about the brain of Ben though, is that these Boutique-y whiskies have recently been upgraded from ‘a bit of fun’, to ‘something with a lot of potential’.

Because of this, you’re going to see a pretty decent number of new releases from brand spanking new distilleries over the next few weeks / months, and if the results of some of the recent whisky auctions are anything to go by, I think we’ll see them selling out in pretty short order.

 

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That Boutique-y Whisky Company New Releases

by Ben Ellefsen     13. November 2012 14:29

Well that last batch of Boutique-y whiskies certainly sold quickly. Terrifyingly quickly in fact.

Apologies to all those who didn’t get one from the first edition of the Ardbeg, Macallan or Caperdonich – but fear not – the second batches of all of these are now here, and available for purchase. You’ll notice that all three of them have the new batch number, new ABV, and a minor change to the illustration on each of the labels just to keep it interesting. You’ll also notice that the Caperdonich is cheaper than last time. Don’t say we never do anything nice for you.

We’re working on getting you another Port Ellen release* – more details on this as and when we’re successful.

So – now on to the next whiskies to be added to the series. It was pointed out to me today that completely by accident, we’ve selected 4 Speyside Whiskies, all beginning with ‘a’ and ‘b’. Not planned, just a weird coincidence…

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Brand New 30, 40 and 50 Year Old Whisky

by Ben Ellefsen     26. October 2012 17:04

For those of you hitherto unfamiliar with them, our ‘Secret Bottlings’ series of Single Malts have long been a staple of our core range of Master of Malt branded whiskies. They provide exceptionally well-aged whiskies at a price that seems utterly unthinkable in today’s world of 5-figure 50 year olds, and six figure 54 year olds.

The secret with these whiskies has always been that we’ve released them without the name of the distillery present on the label, hence preserving the distillery in question’s brand equity, and allowing us to buy them at a fraction of the price that would be possible if the distillery’s own name was on it.

A bit more on that, because I’ve just read it back, and it sounds suspiciously like marketing bullshit. I’ll expand:

If a distillery (let’s call it Glenyummy) has a certain number of customers (X) for its standard 12yo whisky, the chances are they’ll have a customer-base of about 0.05X for their 18yo expression, 0.0005X for their 30yo expression, and 0.0000005X by the time they hit anything over a few hundred quid. More...

Ardbeg Galileo

by Ben Ellefsen     16. July 2012 16:01

This is (at this stage) just a rumour.

But there are rumours, and there are rumours. I’d be inclined to say that I’m probably over 90% that this is happening.

I’ve now heard sufficient rumblings about it to make me comfortable in simply repeating what I can already find online (including a rather marvellous entry from the state of Florida that’s clearly more focused on freedom of information than Ardbeg’s Brand agency).

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Proprietary Barley Spirit Drink

by Master of Malt     7. October 2011 10:12
Proprietary Barley Spirit Drink

Created by the “madcap” Professor Cornelius Ampleforth, the romantically- and SWA-appeasingly-named Proprietary Barley Spirit Drink combines the Professor’s signature love for infusin’ and mixin’ with his passion for whisky and the ways and techniques of yore. Yes, yore.

For this thrilling instalment, Ampleforth turned to Spain, and to the mountainous countryside that surrounds Pajarate. It was here that Paxarette was born; a dark, syrupy liquid made by boiling down grape juice and fortified wine. In the past, the Scotch whisky industry made use of Paxarette to season casks, simply by pouring this rich flavouring into the wood, to help impart a fuller, richer sherry character into the whisky that was aged in them.More...

Christmas Bitters

by Michael Orson     26. September 2011 13:34
All I want for Christmas is a remote-controlled monster truck that shoots real foam bullets.

‘twas some nights before Christmas (alright, three months before)

And Ben was a-mixing some bitters for all

He flavoured them richly, with many a plant

And left them to marry in a cask from Glen Grant

He then added frankincense with a satisfied purr

And threw in a handful of the very best myrrh

Next up was some gold, for sparkle and glitter

then he spread the good word with a message on Twitter.

He called to us gaily, with all of his might:

“Merry Christmas to all, and to all a good night”

That took me over 10 minutes to write so I really find it hard to believe you’ll need any more information than that. More...

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