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Feis Ile 2014 - Giveaways, Offers & Tales From The Isle!

by Jake Mountain     20. May 2014 12:52

Tales From The Isle Feis Ile

Attention world!

It's that time of year once again (already?!) when the Master of Malt team are getting ready for yet another action-packed adventure at Fèis Ìle, the epic Islay whisky festival.

As ever, this is good news for you. If you're travelling to the festival yourself then not only will you be able to enjoy the wonderful company of Ben, myself and Alexandra at all of the distillery days, but there's also a chance to get your hands on some FREE 'stuff'!

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Global Online Whisky Retailer of the Year, World's Best Blended Whisky & more...

by Ben Ellefsen     28. March 2014 10:53

World Whiskies 2014 Awards

So – it's that time of year again.

Last week, we attended the Whisky Magazine World Whiskies Awards (and Icons of Whisky), and came away with a slew of trophies and awards to show for another year's hard work.

First things first – we're absolutely delighted to announce that we've retained our crown as 'World's Best Online Whisky Retailer' for the third year on the trot. An absolutely fabulous achievement which we're immensely proud of. We've said this before (and will keep on shouting it from the rooftops) but our site remains the only purpose-built online whisky shop coded from the ground up. It took an extraordinary amount of effort to build something that wasn't based on a standard e-commerce platform, and we're all hugely proud of the software stack we've built.

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Feis Ile 2013: The Islay Whisky Roundup!

by Jake Mountain     6. June 2013 09:34

Feis Ile 2013 map

It's fair to say that Feis Ile aka That Boutique-y Whisky Company On Tour 2013 was a rip-roaring success! Enjoyment was had by all, 3 fantastic Competitions were run and entered into with rabid enthusiasm. And nobody died, either! Great success.

From our Distillery Dog Peaty getting lost (and getting found again) to our Message in a Bottle Islay Treasure Hunt, to loads of you literally flagging us down with the signal, you (yes, you) all made this our best Fèis Ìle yet! We’re already hard at work planning next year’s shenannigans...

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Feis Ile 2013: Day 8 (Ardbeg) - Ardbog & The SS Malt

by Jake Mountain     4. June 2013 10:48

Ardbog

The final day of Feis Ile 2013 was of course Ardbog Day! Although thoroughly shattered, we nonetheless dragged ourselves down to the Kildalton coast with dogged enthusiasm!

(The good thing about Ardbeg of course is that they have Ardbeg there. Mmm... Ardbeg.)

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Feis Ile 2013: Day 7 (Bunnahabhain) - Wyre Majestic & iPed 2013

by Jake Mountain     3. June 2013 16:42

John Beach

‘International Port Ellen Day’ 2013 (#iPed2013), organised by the one and only Jon Beach, took place on the Friday during Fèis Ìle this year.

First though, we paid a visit to Bunnahabhain and even solved the mystery of what really happened to the nearby Wyre Majestic, now shipwrecked off the coast...

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Feis Ile 2013: Day 6 (Kilchoman) - Kikkoman VS Kilchoman

by Jake Mountain     31. May 2013 22:26

Kilchoman

– He came from the planet of soy.

– The cool guy...

– Kikkoman!

...but who's this foreigner disrupting the established order of things? Kilcho–man?! I guess we’ll just have to settle this the Harry Hill way...

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Feis Ile 2013: Day 5 (Bowmore) - Message in Bottle Winners & Flaming Bows

by Jake Mountain     30. May 2013 19:25

Bart back to the future

It seems that everywhere we've gone this week people have been talking about one thing in particular: the mysterious bottles that have washed up on the shores of Islay containing messages written by "Doc" Emmett L. Brown way back in 1859!

This was, as you may know unless you've been living under a rock (you do read all my blogs with avid enthusiasm, right?), part of our third competition for Feis Ile 2013. Everybody who found a bottle was told to meet at the clock tower at Laphroaig distillery at 12 noon on Wednesday 29th May 2013 - their prize for doing so was a full bottle of That Boutique-y Whisky Company's brand new Caol Ila (worth £54.95) AND the chance to feature on our next cultish comic book-style label!

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Feis Ile 2013: Day 3 (Caol Ila) - Caol-Itos, Way

by Jake Mountain     28. May 2013 13:17

Monopoly Islay

The day ended with a game of Islay-opoly where three people landed on Caol Ila at the same time at one point (apt).

That morning we had headed over to Port Askaig, to that very distillery, to continue the search for our lost dog Peaty...

Have you seen him?

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Feis Ile 2013: Islay Bound

by Jake Mountain     25. May 2013 15:41

Ferry to Islay

Fèis Ìle 2013. Here. We. Come.

We set off for the Islay whisky festival on Thursday morning with Benedict and myself in one car, Cat and Monsieur Vachon in the Malt Mobile and a rendezvous set for that evening in Edinburgh, our port of call for the night. Successfully avoiding Ben’s extensive heavy metal collection, we were free to discuss vital musical questions such as “Exactly how many years have the ladies loved cool James for now?”. Vital, pressing questions.

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We're Goin' To Islay!

by Jake Mountain     1. May 2013 12:37

Message in a bottle

Feis Ile is almost upon us once again and to celebrate our third visit to The Islay Whisky Festival, we will be running 3 Competitions (count ‘em) for all those souls lucky enough to be joining us on the Hebridean island between 24th May and 2nd June 2013!

We will also be releasing a brand new bottling from That Boutique-y Whisky Company: a Caol Ila! Schwiing! This new release will be up for grabs on Islay as well as other prizes. To see how you can get in on the action, read on...

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