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Brand New 30, 40 and 50 Year Old Whisky

by Ben Ellefsen     26. October 2012 17:04

For those of you hitherto unfamiliar with them, our ‘Secret Bottlings’ series of Single Malts have long been a staple of our core range of Master of Malt branded whiskies. They provide exceptionally well-aged whiskies at a price that seems utterly unthinkable in today’s world of 5-figure 50 year olds, and six figure 54 year olds.

The secret with these whiskies has always been that we’ve released them without the name of the distillery present on the label, hence preserving the distillery in question’s brand equity, and allowing us to buy them at a fraction of the price that would be possible if the distillery’s own name was on it.

A bit more on that, because I’ve just read it back, and it sounds suspiciously like marketing bullshit. I’ll expand:

If a distillery (let’s call it Glenyummy) has a certain number of customers (X) for its standard 12yo whisky, the chances are they’ll have a customer-base of about 0.05X for their 18yo expression, 0.0005X for their 30yo expression, and 0.0000005X by the time they hit anything over a few hundred quid. More...

Limited Release: Caskstrength.net 16 Year Old BenRiach

by Cat Spencer     21. August 2012 10:02

You remember our friends from Caskstrength.net? Bespectacled, dapper sort of chaps? They’re into whisky and Alan Partridge, do some events…?

Anyway, they’ve gone and teamed up with BenRiach to put together one of them there special bottlings, they have. And between you and me, it is a delight. Not just because it comes with a rockin’ cotton tote bag (well, only the first 50 bottles, mind you), not just because it has a pink label (I am a sucker for pink) [ed: don't you mean red?], and not just because it spent four years in a PX cask (I am a major sucker for PX). It is delightful because it was hand-selected by Joel and Neil themselves, only 296 bottles are to be released, and you can only buy it from us. What an expression of a beautiful friendship…or, marriage? More...

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Macallan to replace 10, 12, and 15 year old core range with no-age statement single malt whiskies

by Cat Spencer     28. June 2012 08:55

Have you ever heard the phrase, “It gets better with age”? Well, to this Macallan says, “Age ain’t nothin’ but a number” as they announce a new range of single malt Scotch whiskies to replace the well-known Macallan Fine Oak and Macallan Sherry Oak ranges that consumers have come to know. Their intent? To release three no-age statement expressions over the next calendar year.

This is bad news for people who believe age statement indicates quality and justifies price. But it could be great news for people who know that just because a whisky is old doesn’t make it good—or even mature.

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Grant’s 1912 Stand Fast Whisky

by Cat Spencer     12. June 2012 16:05

In proper Indiana Jones-style, the lads at Grant’s have uncovered an ancient text (not the Book of the Dead) explaining exactly what William Grant had at his disposal in 1912 to create Stand Fast. Not to be outdone, they have taken it upon themselves to recreate Stand Fast—as much to a T as possible—exactly one hundred years later, to the day.

Blending has been a treasured and almost mystical art form for centuries, with master blenders handing down recipes verbally to apprentices like secretive sorcerers imparting wisdom to only their most promising pupils. With only six master blenders in its 135-year history, Grant’s hasn’t had too many sorcerers sharing information. So, the discovery of a whisky book is a magical one, indeed.

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Feis Ile 2012, Day 6

by Gareth     1. June 2012 13:37

Thursday was Jura Day. It started far too early for any of our liking, and lack of sleep is beginning to play heavily on people’s sanity; that and the midges.

We left in a hurry to catch the ferry at 8.30am, at the other side of the Island. You know, over there. 

It is not a long journey. In fact we reached Jura in about 4 and-a-half minutes, the malt mobile rolling off the boat and onto the rugged shore.Force of habit made us reach for the sat nav, to aid us in our navigation of the Island’s one, single track road. We were going the right way. 

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Feis Ile 2012, Day 4

by Cat Spencer     29. May 2012 21:29

Wellity, wellity, wellity…as you may have read yesterday, our day began with the Balvenie Boys driving the Malt Mobile away from the Master of Malt cottage at 6.30am with minimal protest from me. It shall surely end with a dip in the hot tub.

Our day officially began at around 10am, with Ben rousing us by shouting, ‘wake up!’ all throughout the house. I did not find this pleasing. Justin had spent the early morning hours hoovering some foxy midges that had managed to creep their way into his bedroom, but didn’t seem to worse for the wear. More...

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Feis Ile 2012, Day 1

by Gareth     27. May 2012 11:02

I woke up, and removed myself from bed with the cautiousness of a man who has just undergone complicated surgery.

Unbelievable. Despite my memory rendering the last few hours in similar detail to a five year old’s picture of the Sistine Chapel, I was all right. Praise be indeed!

I congratulated myself on my iron constitution. Today would be a day of winding Highland roads and tight schedules. Not a day to be under the weather.

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Breaking News: Women drink whisky

by Cat Spencer     16. May 2012 09:17

I know what you’re thinking: The shock! The horror!

Scratch that. You’re thinking: I know. Boring. Old news. Who gives a doodle?

Full disclosure: until 3 March, 2010, I was a whisky hater. Full on. In my youth, I partook of the occasional whisky sour, but that was in an attempt to sound sophisticated to a bartender who could not care less about my ingénue posturing. Mostly, I just couldn’t stand the stuff. More...

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Glenfiddich: The World's Highest Whisky Tasting

by Gareth     10. May 2012 11:39

The weather may have thwarted the brave Walking with the Wounded team’s attempt on the summit of Everest, but their journey is still an inspiring story.

And tonight, they will commiserate by staging the world’s highest ever whisky tasting, streamed live on Glenfiddich's website at 7pm tonight. Technology eh? More...

Master of Malt win ‘Online Retailer of the Year’ at the World Whiskies Awards 2012

by Ben Ellefsen     2. April 2012 11:44

Well - last week was quite a week. Further to staying up unfeasibly late on Tuesday drinking Hot chocolate and Lemonade into the wee hours with the lovely folk at Glenfarclas and Pol Roger, I was invited to judge the World Whiskies Awards on the Wednesday evening (an amazing showing all round, the results of which can be found here). .

Following that, I was up bright and early (ish) to present at the World Whiskies Conference on Thursday afternoon (I didn’t say any rude words during the course of my speech. I am proud of this).

After the world whiskies conference was the World Whiskies Awards, whereupon myself and another couple of directors were left at a table, unsupervised by any kind of grown-ups, in the presence of a bottle of Kavalan Solist, and a Batch 30 bottle of Aberlour a’Bunadh. More...

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