For the past 5 years, drinks writers (and now whisky bottlers!) Joel Harrison and Neil Ridley have hosted an awards ceremony intended to turn the whisky judging world on its head—or at least put it poolside with a drink in its hand. Jeil (or Noel, as they are affectionately referred to at MoM HQ) designed their Best in Glass Awards to celebrate whiskies that are accessible, delicious, and newly released. The annual Best in Glass Awards were held on 12th December 2012 at the Scotch Malt Whisky Society in London. After a gruelling afternoon of a two-course luncheon (wink!) and blind tasting of ten whiskies, one whisky emerged victorious from the collection to be dubbed the champion of the Best in Glass Awards 2012!
Like a striding colossus of the whisky industry powered by pure inspiration, awesomeness and zeitgeist*, That Boutique-y Whisky Company have brought you not one, but seven brand new releases, as well as a second batch of Aberlour.
Without any further ado:
It is with a heavy heart that we inform you that as of 14 January 2013, new aviation transport regulations have gone into effect that will make it *very* difficult for us to ship to the US. You may find that shipping to the States is unavailable intermittently over the next few weeks as we test alternative shipping routes. Boo.
This doesn’t mean that we will *NOT* ever again ship to the US, it simply means that right now, it’s very difficult to send you any gin, whisky, tequila, rum, cognac, vodka—basically, anything with a high abv. Double boo.
It’s a scary place, the brain of Ben.
It consists mainly of Alan Partridge and Father Ted episodes, cocktail recipes, and rain-man-esque recall of horsepower and torque figures for most production cars. There’s also usually something in there about whisky.
What I can tell you about the brain of Ben though, is that these Boutique-y whiskies have recently been upgraded from ‘a bit of fun’, to ‘something with a lot of potential’.
Because of this, you’re going to see a pretty decent number of new releases from brand spanking new distilleries over the next few weeks / months, and if the results of some of the recent whisky auctions are anything to go by, I think we’ll see them selling out in pretty short order.
Whether it's gifts for your gran or a last minute pressie for your bestie, we've got you covered! The holiday season is just about upon us (duck and cover, y'all), and we know you want to avoid the mad rush. So mix yourself a hot toddy, throw an extra log on the fire, put on some Bing Crosby tunes, and let your fingers do the work by perusing our Christmas whisky and spirits gift selection. We're sure you'll find something to suit everyone in your life this Christmas, and maybe—just maybe—you'll find a way to treat yourself, too!
We've taken all the people in your life and put them into neat little categories to save you time and brain power. After all those mince pies and champers and mulled wine, how can you be expected to create a spreadsheet of potential gifts for all your friends and family? Really? Especially when the Downton Abbey Christmas Special is about to come on...More...
Chivas Brothers have recently launched a new global educational campaign entitled ‘Great Things Take Time’.
To declare such a grand concept – Chivas treated us to a delicious lunch, courtesy of Mark Hix, at Brown’s Hotel to explain why age is important – undoubtedly because they have a lot of old whisky that needs selling, and selling is what we do. I am always happy to listen so I settled down to be wooed by these giants of blending.
According to their research only 10% of whisky consumers understand what the age statement on a bottle of whisky means, and 94% of people believe an age statement is an indicator of quality. This is understandable; it’s not immediately apparent, or indeed, at all apparent on the bottle that the age statement refers to the youngest whisky inside. Plus, it’s easy to see why older whisky should be better; older whisky is more expensive, if it’s more expensive surely it should be of a higher quality – that’s a fair assumption to make. However, this got me thinking as we tasted our way through the Chivas range with Master Blender Colin Scott: does age matter?
We were then ferried to the grotto of antiquities that is the Victoria & Albert Museum to watch a debate addressing the question whether age matters or not take place. The debate took place between historian Bettany Hughes and Peter Aspden from the Financial Times, however their inclination to agree with one another lended a bias to the argument that age does matter (remember old whisky is at stake here). Despite this what they had to say was interesting.
For those of you hitherto unfamiliar with them, our ‘Secret Bottlings’ series of Single Malts have long been a staple of our core range of Master of Malt branded whiskies. They provide exceptionally well-aged whiskies at a price that seems utterly unthinkable in today’s world of 5-figure 50 year olds, and six figure 54 year olds.
The secret with these whiskies has always been that we’ve released them without the name of the distillery present on the label, hence preserving the distillery in question’s brand equity, and allowing us to buy them at a fraction of the price that would be possible if the distillery’s own name was on it.
A bit more on that, because I’ve just read it back, and it sounds suspiciously like marketing bullshit. I’ll expand:
If a distillery (let’s call it Glenyummy) has a certain number of customers (X) for its standard 12yo whisky, the chances are they’ll have a customer-base of about 0.05X for their 18yo expression, 0.0005X for their 30yo expression, and 0.0000005X by the time they hit anything over a few hundred quid. More...
That Boutique-y Whisky Company's first four releases
Those of you who inhabit the twittersphere may have noticed that we’ve copped a bit of flak recently from the hardcore whisky community out there. The reason? Well – we keep releasing products (steady yourself dear reader) other than whisky.
Gin, Absinthe, Summer Fruit Cups and the like are all well and good, but, well, they’re not whisky. So – in a twin-pronged attack designed to 1) make my life easier whenever I meet ‘whisky people’, and 2) do something almost unspeakably cool – we’re launching a whole brand-spanking new independent bottling label.
Ask most people what their first experience of whisky was and you will be greeted with a shudder, the questionee’s face will turn a charming tinge of green and they’ll reply, “A cheap blend out of my dad’s drinks cabinet, frankly it tasted vile and it made me do things I’d really rather not talk about here.” Fair enough. We all have to start somewhere.
However, this common experience of blended whisky —plus the ready availability of the stuff on the shelf at the supermarket—has led to blends getting a reputation on a par with that of Hollywood diva Lindsay Lohan, some say worse... This has propagated the fallacy that ‘single malt is good, blended whisky is bad’ which is repeated like Animal Farm’s ‘four legs good, two legs bad’ mantra until everyone is bored and has moved on to the Tequila and lime. However, I am here to put the case forward for blended whisky and then, through bravely/foolishly attempting it myself, I will try and give you some tips on how to create your very own blend!
You remember our friends from Caskstrength.net? Bespectacled, dapper sort of chaps? They’re into whisky and Alan Partridge, do some events…?
Anyway, they’ve gone and teamed up with BenRiach to put together one of them there special bottlings, they have. And between you and me, it is a delight. Not just because it comes with a rockin’ cotton tote bag (well, only the first 50 bottles, mind you), not just because it has a pink label (I am a sucker for pink) [ed: don't you mean red?], and not just because it spent four years in a PX cask (I am a major sucker for PX). It is delightful because it was hand-selected by Joel and Neil themselves, only 296 bottles are to be released, and you can only buy it from us. What an expression of a beautiful friendship…or, marriage? More...