So – it’s that time of year again isn’t it? I checked my calendar the other day, and realised it’s 6 weeks until Feis Ile. 6 weeks. I’ve got no idea who’s stealing all the time, but as whoever it is takes with one hand, they surely give with the other – we’re only 7 weeks away from the release of this year’s Ardbeg Day special edition.
This year’s offering is called ‘Auriverdes’ – a portmanteau of the latin ‘Aurum’ (Gold) and Portuguese ‘Verdes’ (Green) – Gold for the colour of the whisky, and Green for the iconic green* bottle in which Ardbeg is presented.
Why Portuguese, I hear you ask? Well apparently there’s some sort of kickball tourney on later this year in Brazil? Not really my sort of thing, but I’m sure Jake will use it as an excuse to bore the crap out of you / keep you entertained (delete per your preference).
Imagine a world where you could taste any whisky you wanted, instantly, for free, and in the comfort of your own multi-million-pound caravan-home or luxury yachts-vessel. And just picture yourself, if you will, browsing an immense digital library with fine single malts flashing majestically before your very eyes like that bit in Minority Report.
The time is 9pm, the day is today, and you’re sitting in a wingback chesterfield armchair. It’s slightly old – still maintains its shape, but the burgundy leather has become softer and more forgiving. In essence, you’re the mayor of comfort city. It’s liquor o’clock, and Mrs Hammersworth, the nice lady who looks after you, is strapping a slightly cumbersome though thoroughly modern-looking headset onto your face. The device, pictured below, is the groundbreaking “Joculus Snift” – a unique multi-sensory media experience which stimulates four of the five senses with state-of-the-art (SOTA) technology.
Well. This is sort of a big deal, isn't it?
I can probably count on the fingers of one hand the number of whiskies ever released that are over 60 years of age, and it's absolutely unthinkable these days that a 60yo distillery release would ever see the light of day at anything less than a five-figure price tag. Yet here we are bringing this astonishing piece of liquid history to you for a three-figure sum*.
Well rather than re-iterate, I'll refer you to my explanation of the economics behind this, here: http://www.masterofmalt.com/Blog/post/Brand-New-30-40-and-50-Year-Old-Whisky.aspx. Do please read it, as every bit of it still rings true, and it's the reason behind our ability to continue to deliver exceptional, unbelievably well-aged whiskies at price-points an order of magnitude less than some other folk.
More or less every time I write a blog post, I ask management for permission to use the phrase "hells-a-poppin'"...
I get shot down mercilessly every time.
Well, the renowned whiskym'n at The Macallan have only gone and released part five in their legendary Lalique Six Pillars Collection. Each single malt in the ultra-super-deluxe-premium range is made from exceedingly rare old stock, and bottled in decanters designed and created by the famous French crystal house, Lalique. If ever there was a time for the term hells-a-poppin', surely now is it.
THE SPECIAL RELEASES ARE NOW LIVE AND CAN BE FOUND HERE!
Got a letter from Diageo the other day. Opened and read it. It was about their Special Releases. They wanted us for their tasting, or whatever. Picture me turning down drams, I said “Hell yeah!”.
We will indeed be stocking all of the 2013 Diageo Special Releases shortly - and yes - they will all be available as 3cl Sample Drams too. You’re welcome. They should be with us any day now, but for more details as they land be sure to keep your eyes glued to the @MasterOfMalt twitter account.
Hello, my name’s Mike.
If you remember me at all, you’ll probably know me as the chap who wrote tasting notes and things, and used the word “soupcon” too much. If you work at Master of Malt, you may know me as “the bloke that did that thing at the Christmas Party” or “the terrible man who did that other thing in Sales Director Ben’s office which Ben still hasn’t found out about”.
Regardless of whether or not you know me, you better learn something, punk: I’m back from Africa, I’ve just tasted a £16,000 bottle of whisky and now I’m going to tell you all about it.