In just 7 days time a crack team of MoMers (MoMists? MoMians? Something that sounds less like a cult?) will be setting off in the direction of the Fèis Ìle whisky festival on Islay!

Excitingly, as mentioned in our earlier Islay blog post, we will be running 3 Competitions while we are out there! The time has now come to break it down even further with a little more detail on each competition starting with numero uno...

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You may have already heard the exciting news that The Glenlivet have launched a brand new expression without revealing any tasting notes or cask details – even the bottle is blacked out so that you can’t see the whisky until you first pour some out into your chosen glass! It’s a totally blind release, the first of its kind and it will take a chap of steel to unravel its mysteries.

The Glenlivet Alpha is available now from Master of Malt, and with only 3,350 available worldwide (600 in the UK), make sure to grab one before it’s too late – we expect these to sell at a colossal velocity. Once you have your bottle you can begin The Glenlivet’s interactive sensory journey to discover its secrets, testing yourself or learning more about Single Malt Scotch Whisky along the way.

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Feis Ile is almost upon us once again and to celebrate our third visit to The Islay Whisky Festival, we will be running 3 Competitions (count ‘em) for all those souls lucky enough to be joining us on the Hebridean island between 24th May and 2nd June 2013!

We will also be releasing a brand new bottling from That Boutique-y Whisky Company: a Caol Ila! Schwiing! This new release will be up for grabs on Islay as well as other prizes. To see how you can get in on the action, read on...

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It was a wet and stormy winter’s night in the calendar season of spring when the note came. The wind swirled menacingly in the half-light. The atmosphere was tangibly foreboding. As I walked towards the front door of the building, the sense of dread built and a sudden, low and particularly long piano note could almost be heard. (The longer the note, the more dread.) I slowly opened the small black envelope that awaited me just inside the door, and the contents took me aback!

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Another month (well, nearly – it’s been over 3 weeks), another clutch of supremely awesome whiskies bottled by That Boutique-y Whisky Company. This time we’re bringing you whiskies from Brora, Arran, Tobermory, Tormore and Aberfeldy.

Sadly, one of these beauties has already sold out (no prizes for guessing which I’m afraid), but the rest are still available for your delectation:

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For the past 5 years, drinks writers (and now whisky bottlers!) Joel Harrison and Neil Ridley have hosted an awards ceremony intended to turn the whisky judging world on its head—or at least put it poolside with a drink in its hand. Jeil (or Noel, as they are affectionately referred to at MoM HQ) designed their Best in Glass Awards to celebrate whiskies that are accessible, delicious, and newly released. The annual Best in Glass Awards were held on 12^th December 2012 at the Scotch Malt Whisky Society in London. After a gruelling afternoon of a two-course luncheon (wink!) and blind tasting of ten whiskies, one whisky emerged victorious from the collection to be dubbed the champion of the Best in Glass Awards 2012!

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Last week was quite a week.

Tuesday evening saw the MoM team in the opulent surroundings of the Dorchester hotel, having been nominated for not one, but two awards at the highly prestigious Drinks Retailing Awards – organised by Off Licence News. Spoiler alert: We won them both.

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Yep.

Seven.

Like a striding colossus of the whisky industry powered by pure inspiration, awesomeness and zeitgeist*, That Boutique-y Whisky Company have brought you not one, but seven brand new releases, as well as a second batch of Aberlour.

Without any further ado:

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Chivas Brothers have recently launched a new global educational campaign entitled ‘Great Things Take Time’.

To declare such a grand concept – Chivas treated us to a delicious lunch, courtesy of Mark Hix, at Brown’s Hotel to explain why age is important – undoubtedly because they have a lot of old whisky that needs selling, and selling is what we do. I am always happy to listen so I settled down to be wooed by these giants of blending.

According to their research only 10% of whisky consumers understand what the age statement on a bottle of whisky means, and 94% of people believe an age statement is an indicator of quality. This is understandable; it’s not immediately apparent, or indeed, at all apparent on the bottle that the age statement refers to the youngest whisky inside. Plus, it’s easy to see why older whisky should be better; older whisky is more expensive, if it’s more expensive surely it should be of a higher quality – that’s a fair assumption to make. However, this got me thinking as we tasted our way through the Chivas range with Master Blender Colin Scott: does age matter?

We were then ferried to the grotto of antiquities that is the Victoria & Albert Museum to watch a debate addressing the question whether age matters or not take place. The debate took place between historian Bettany Hughes and Peter Aspden from the Financial Times, however their inclination to agree with one another lended a bias to the argument that age does matter (remember old whisky is at stake here). Despite this what they had to say was interesting.

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If you really want to understand a whisky, you need to visit the distillery where it's made and meet the people that make it. This has never been more appropriate than of the legendary Highland Park Distillery, whose whisky is inspired by the rugged terrain of the Orkney Islands that once played home to the Viking invaders. So, we decided to team up with these Orcadian distillers to arrange a little competition for you – with an absolutely massive prize.

If you purchase a bottle of the esteemed Highland Park Single Malt Whisky before five hundred bottles have been sold or before the 15^th December – depending on which comes first – you could win a spectacular two-day trip up to the Orkney Islands to visit their famous distillery.

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