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Online Retailer (and Innovation) of the Year, and a round-up of 2012

by Ben Ellefsen     17. February 2013 18:00

Master of Malt Wins the DRA 2012

Last week was quite a week.

Tuesday evening saw the MoM team in the opulent surroundings of the Dorchester hotel, having been nominated for not one, but two awards at the highly prestigious Drinks Retailing Awards – organised by Off Licence News. Spoiler alert: We won them both.

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New Product: Rumbullion! Navy Strength (or ‘how to nearly blow your fingers off’)

by Ben Ellefsen     18. October 2012 15:12

So. We launched our Navy Strength Bathtub Gin about a month or so ago, and it’s already doing really rather well. It’s kind of a given that we had to follow this up with a Navy Strength version of the incredibly popular vanilla-and-christmas-spices-laden spiced rum – Rumbullion! It’s almost* like there’s some sort of planning going on.

For the Navy Strength version of Rumbullion, we’ve taken the same basic recipe, and simply scaled up the vanilla, sugar and spice content in line with the ABV (ie – it’s not intentionally spicier and punchier, like the Bathtub is). The reason for this is pretty straight-forward – Rumbullion! is already a pretty aggressively spiced little number as it is, and the Navy Strength version was more than capable of standing up to the initial ABV at the same proportional concentration.

Incidentally - if you’ve not tried the Navy Strength Bathtub Gin yet – it’s sort of like being kicked in the face by a Gin-Soaked Santa Claus. Really quite fantastic, and absolutely laden with Christmas spices - it don’t ‘alf pack a punch.

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