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New Product Range: Reference Series

by Ben Ellefsen     17. April 2014 14:15

The Reference Series

It’s fair to say that this project has been a while in the making*, but hopefully it’s been worth it. It’s a bit of a two-sided coin, this – one side of it is that there are 3 whiskies here that are utterly delicious and will be super-appealing to everyone. The other side is incredibly obsessive, probably super-geeky, and almost certainly not for everyone. If you’re still reading at this point, well done. You’ve passed the test, and you can be in our club.

I’ll explain the inspiration, before going into the mechanics and the way it’s going to unfold over the coming months and years. It’s a journey, and one which I hope you’ll all come on with us. Actually, I’ve just been sick in my mouth a bit because of how marketinggy that sounds. I’ll re-phrase. It’s a cool thing, and it will become cooler still over time. That.

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