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Online Retailer (and Innovation) of the Year, and a round-up of 2012

by Ben Ellefsen     17. February 2013 18:00

Master of Malt Wins the DRA 2012

Last week was quite a week.

Tuesday evening saw the MoM team in the opulent surroundings of the Dorchester hotel, having been nominated for not one, but two awards at the highly prestigious Drinks Retailing Awards – organised by Off Licence News. Spoiler alert: We won them both.

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New Product – Cream Gin - designed by The Worship Street Whistling Shop

by Ben Ellefsen     3. December 2012 13:37

It’s fair to say that I’ve been a fan of the guys from Fluid Movement (the team behind The Worship Street Whistling Shop, Purl, and the new Dach and Sons) for a while now. In fact, I reviewed Purl almost 18 months ago here should you care to read about it.

It was a somewhat off-the-cuff suggestion that we ‘do something together’ made whilst at the Whistling Shop about this time last year which has ultimately led to the situation of us jointly launching the first retail product from this team of really very clever chaps.

So, without further ado – I give you ‘Cream Gin’. The main ingredient in the Whistling Shop’s signature cocktail – The Black Cat’s Martini.

This really quite marvellous concoction is the brain-child of The Whistling Shop’s erstwhile head barman, and all-round mixological genius, Ryan Chetiyawardana.

In the name of journalistic plausibility, and to make for a better read, I briefly forgot all about the extensive NPD conducted for the product, and the fact that I now know more about vanillin content and fat globule homogenisation than any man has the right to, and caught up with Ryan for a brief Q&A:More...

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