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Bowmore: The Darkest Night

by Gareth     4. May 2012 15:58

Magic happens on the darkest night according to Bowmore, and to prove it the company recently employed some of the dodgiest Scottish accents in North London to guide a group of slightly bemused drinkers through “a sensory-filled journey of exploration that conjures mystery, myth and legend.”

Some things are better in the dark. Nightclubs, hiding from people, sleeping… being Fred West… It’s an exhaustive list. Bowmore’s exploration of darkness and/or novel marketing strategies didn’t include any of these things, but we did get to try Bowmore 15 Darkest (do you get the theme yet? Do you?).More...

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